Feb 2024 - iToplight for campaigns

Karlstad, Sweden - 2024-02-08

Färjestad Taxi and Pointguard join forces in an innovative marketing campaign, offering the Swedish Ice Hockey Association and sponsors a dynamic digital platform through connected, smart taxi signs, known as iToplights. These signs will provide information about the Beijer Hockey Games.

iToplight signs have become a central part of Färjestad Taxi's branding and marketing strategy. During the Beijer Hockey Games, they will serve as innovative outdoor advertising, offering:

1. Dynamic Interactive Advertising - iToplights enable interactive advertising that captures the attention of both passengers and passersby.

2. Real-time Information - By displaying real-time information about Beijer Hockey Games matches and game days, iToplights create engaging and timely communication with the audience.

3. Geographic Coverage - Taxi cabs move through different areas, making iToplights an effective platform for reaching various target groups in different geographic locations.

4. Flexibility and Adaptability - The flexibility of the iToplight concept allows for quick changes in campaigns and advertising messages, enabling organizers, sponsors, and other stakeholders to be dynamic and adaptable.

Comments:

Rebin Palanijafi, CEO of Färjestad Taxi: "iToplights give us a unique opportunity to combine taxi rides with current information, which we are confident enhances the customer experience and strengthens our presence and profile."

Jesper Flygt, CEO of Pointguard: "We are proud to support Färjestad Taxi in this creative marketing effort. iToplight signs are a groundbreaking digital outdoor advertising channel."

Swedish Ice Hockey Association: "Beijer Hockey Games looks forward to being part of this exciting marketing campaign. iToplights are an innovative platform to reach a broad audience."