News and Updates

Stay on top of the latest updates from Pointguard.

For all previous stories, visit our news archive.

Arabia Taxi Dubai expands iToplight deployment

Dubai, UAE - 2025-09-22

Pointguard is proud to announce that Arabia Taxi Dubai, one of the leading taxi operators in the United Arab Emirates, has decided to expand its deployment of the iToplight D300 smart taxi roof signage system.

Following the successful installation and evaluation of 500 units during the first half of the year, Arabia has now placed a follow-up order for 1,200 additional units, bringing the total deployment in Dubai to 1,700 vehicles.

“We are incredibly proud of the trust Arabia Taxi has shown by rolling out iToplight D300 across its entire Dubai fleet. This is yet another confirmation that our solutions meet the highest standards for innovation, safety, and world-class service,” said Jesper Flygt, CEO of Pointguard. Read more...

Our new school sign

Uppsala, Sweden - 2025-08-01

After long and extensive development work, Pointguard is launching the new School Sign. Model 525 is a completely redesigned fifth-generation school sign and has been reworked from the ground up to be robust, reliable, and easy to maintain.

The sign complies with the Swedish Transport Agency’s regulations (1970:340) and, like the previous model, uses low-power yet bright LED lighting that provides even, pleasant illumination.

Model 525 features four orange LED blink-lights, now protected inside the sign—a key improvement over the previous model. This protects the lights from weather, wind, and washing.

As with Pointguard’s previous school signs, this model is spring-loaded, meaning it automatically folds down with the wind at higher speeds—minimizing noise and fuel consumption.

Taxi Göteborg chooses Pointguard's Streamer

Göteborg, Sweden - 2025-05-20

After almost 14 years with Pointguard's classic D200 advertising sign, Taxi Göteborg is now taking the next step and upgrading to Pointguard's more streamlined and aerodynamic Streamer model. The order marks continued confidence in Pointguard as a supplier of high-quality roof signs to Sweden's taxi industry.

”Visibility, recognition, and trust are crucial in our industry—and now it will be even easier for our customers to see that they are choosing the right taxi,” says Magnus Klintbäck, CEO of Taxi Göteborg. Read more...

2024

iToplight for Arabia Taxi Dubai

Dubai, UAE - 2024-11-13

Pointguard is pleased to announce a strategic partnership with Arabia Taxi Dubai, one of the leading taxi operators in the United Arab Emirates. Through this deal, Pointguard will start with supplying 500 units of its state-of-the-art iToplight D300 models, which will be installed on Arabia Taxi's vehicles.

Arabia Taxi Dubai, established in 2005 and a key franchisee under Dubai’s Roads & Transport Authority (RTA), operates a total fleet of 6.000 taxis throughout the United Arab Emirates with 1.600 taxis across Dubai.

iToplight 2.0 promo video

iToplight in Washington DC

Washington, DC - 2024-08-19

Pointguard is thrilled to announce a groundbreaking partnership with UVC/GoRide, the largest cab company in Washington, DC. As part of this exciting new deal UVC/GoRide will install the innovative iToplight 2.0 and the D300 model on all its 900 vehicles. Licensed by the Department For-Hire Vehicles (DFHV), UVC is set to enhance the taxi experience for drivers and passengers alike with this state-of-the-art technology.

"Partnering with UVC/GoRide is a major milestone for Pointguard," says Jesper Flygt, CEO at Pointguard. "We are excited to see our iToplight 2.0 technology implemented across such a large and reputable fleet. This collaboration underscores our commitment to innovation and excellence in the taxi industry." Read more..

Visit Pointguard at MENA Transport 2024 in Dubai

Dubai, UAE - 2024-02-26

Pointguard is participating in the exhibition in collaboration with our partners, Dubai Technology and Cabman.

- Location: The Dubai World Trade Center (DWTC), Dubai - Date: 28th February to 1st March 2024 - Stand: 5C80

iToplight for campaigns

Karlstad, Sweden - 2024-02-08

Färjestad Taxi and Pointguard join forces in an innovative marketing campaign, offering the Swedish Ice Hockey Association and sponsors a dynamic digital platform through connected, smart taxi signs, known as iToplights. These signs will provide information about the Beijer Hockey Games.

iToplight signs have become a central part of Färjestad Taxi's branding and marketing strategy. During the Beijer Hockey Games, they will serve as innovative outdoor advertising, Read more..