May 2025 - Taxi Göteborg chooses Pointguard's Streamer
Gothenburg, Sweden - 2025-05-20
After almost 14 years with Pointguard's classic D200 advertising sign, Taxi Göteborg is now taking the next step and upgrading to Pointguard's more streamlined and aerodynamic Streamer model. The order marks continued confidence in Pointguard as a supplier of high-quality roof signs to Sweden's taxi industry. Streamer is a product group within Pointguard's range of roof signs which, with its unique and attractive design, gives vehicles a modern and updated roof profile. The aerodynamic shape reduces air resistance and contributes to both energy efficiency and a stylish appearance. For Taxi Göteborg, the upgrade means that all vehicles will have a uniform and professional presence on the city's streets.
”Visibility, recognition, and trust are crucial in our industry—and now it will be even easier for our customers to see that they are choosing the right taxi,” says Magnus Klintbäck, CEO of Taxi Göteborg.
The upgrade coincides with Taxi Göteborg's recent launch of a new visual profile in connection with an app launch. This includes:
- Updated graphic profile – modernized design that strengthens the brand's identity.
- New taxi light – The Streamer model, in line with the new profile, will be a central part of the visual expression.
Taxi Göteborg is Gothenburg's oldest taxi company and is celebrating its 100th anniversary this year. With the new profile and the new roof signs, the company continues to combine tradition and experience with innovation and modern technology.
