Model ST is probably one of the most recognizable and well known Tax roof signs in the streets of Stockholm. The model has been used by one of the capitals largest taxi companies, Taxi Stockholm, for more than a decade. The sign was developed an launched after the taxi market was deregulated in 1990 and the idea was to let this custom made roof sign carry out the company brand and profile. The model combines the shape and design of a traditional taxi roof sign with a very simple, but striking features, where the company’s logotype is being high lightened in the upper front of the roof sign. This separately illuminated “round yellow symbol” is today a landmark for Taxi Stockholm its customers. Since 2010 the model is also the “official” carrier of the SVEA Taxi alliance.
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